NM Nikki MacawiliGeneral VA & Executive Assistant Book an Interview

Available for freelance projects

Your right hand for operations that run themselves.

I'm Nikki — a proactive General Virtual Assistant & Executive Assistant who helps founders, CEOs, and COOs reclaim their time. From operations and project management to social media and admin, I keep the engine running so you can focus on growth.

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Caloocan, Philippines

Works across global time zones

Nikki Macawili — Executive & Virtual Assistant

6 YearsEA to CEO & COO

20+ ToolsClickUp, GHL, Canva…

Years as Executive Assistant
to a CEO & COO

Years in Corporate
Recruitment

20+

Tools & Platforms
Mastered

Core Skill
Areas

Proactive & ReliableYour trusted right hand

About Nikki

A detail-obsessed partner who makes busy leaders' days lighter.

I specialize in operations, recruitment, and digital marketing support — the behind-the-scenes work that keeps teams productive and founders focused on the big picture.

For the past six years I've been the right hand to the CEO and COO of a digital marketing agency — streamlining workflows, managing calendars and inboxes, running projects, and keeping brands active on social. Before that, I spent four years in corporate recruitment at Sitel and Concentrix, learning exactly how strong teams get built. I'm the kind of assistant who anticipates the next step before you have to ask.

Give me the moving parts, and I'll give you back your time — organized, on schedule, and done right.

FoundersCEOsCOOsStartupsAgencies

Proactive by default

I spot the gaps and handle them before they become fires.

Ruthlessly organized

Systems, SOPs, and clean handoffs so nothing slips.

Efficient with tools

ClickUp, GoHighLevel, Notion, Slack — automated where it counts.

People-first

Years in recruitment mean I know how to build great teams.

What I Do

Services that keep your business moving.

A full toolkit of executive and virtual support — pick what you need, or hand me the whole workload.

Executive & Admin Support

Inbox and calendar management, scheduling, travel, reports, and day-to-day operations so your focus stays on strategy.

Recruitment & Talent Acquisition

End-to-end sourcing, screening, and coordination. Years as a Recruitment Specialist help you hire the right people, faster.

Social Media Management

Content planning, scheduling, community management, and reporting that keeps your brand consistent and growing.

Graphic & Video Editing

Scroll-stopping creatives, reels, and branded assets produced in Canva, Adobe Suite, and CapCut.

Leads Generation & Data Entry

Targeted prospecting and list-building with Apollo.io, Instantly, and LinkedIn — clean, CRM-ready data that fuels your pipeline.

Project Management

Keeping work on track in ClickUp, Trello, and Asana — timelines, task ownership, and cross-team coordination so nothing slips.

My Toolkit

Fluent in the tools your team already uses.

Project management, CRM, lead-gen, design, scheduling, transcription, and AI — I bring the whole stack.

ClickUp GoHighLevel Trello Asana Salesforce Hubstaff Apollo.io Instantly LinkedIn Canva Adobe Suite CapCut Calendly Later Metricool Otter.ai Fireflies.ai ChatGPT Jasper Google Workspace Microsoft 365

Career Journey

Six years beside the C-suite. Four years building teams.

From corporate recruitment to running daily operations for a CEO & COO — a track record of ownership and reliability.

2019 — 2026 · Current

Executive General Virtual Assistant

Darling Local · Digital Marketing Agency

Right hand to the CEO/COO, providing high-level administrative and operational support. Built and maintained SOPs; ran ClickUp, Local Brand Manager, and GoHighLevel; owned email & calendar management, scheduling, note-taking, research, and lead generation. Acted as cross-department project manager — driving team productivity, partnering with marketing to grow social presence, and handling all travel logistics (flights, hotels, and rentals).

2019 — 2023 · Part-Time

VA / Social Media Manager

Darling Local · Digital Marketing Agency

Created and executed content strategies across social platforms — content creation, scheduling, engagement, and analytics — alongside graphic & video editing and admin support, using Canva, Meta Business Suite, and Google Suite.

2017 — 2020

Recruitment Specialist II

Concentrix

Engaged candidates online and in person, reviewed applications, managed leads, ran the Employee Relations Program, and supported hiring managers throughout the recruitment process.

2015 — 2017

Recruitment Specialist II

Sitel

Organized interviews, screened applications, and supported recruitment teams — including onboarding and candidate assessment guidance.

Skills & Education

Skilled, tooled, and ready to plug in.

Core Skills

The strengths I bring to your team every day.

Executive Assistance Administrative Tasks Email & Calendar Management Project Management Social Media Management Leads Generation & Data Entry Graphic & Video Editing Client Relationship Management